Miami’s Newest Hotel Just Opened Steps from the Beach

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To walk around Miami Beach is to be transported to another time, a time of pastel stuccoed edifices with sexy nautical curves and glowing neon signs. If there was an Art Deco capital of America, this surely would be a contender. But from the outside, the latest iteration of the millennial and Gen Z-popular Life House hotel group, Life House South of Fifth, is less Jazz Age on the beach and more fairy tale with palm trees—it’s housed in a unique historical building designed in 1930s Tudor Revival.e

Life House SoFi (as the group calls it) just opened this week and is the latest selection for Room Key, Beast Travel’s series on exciting new hotels. Located in the southernmost neighborhood of Miami Beach, it’s just removed enough to avoid the tourist craziness north of it but near enough to all the main activities.

The hotel opened this week and for those who haven’t spent much time in the neighborhood, you might find yourself doing a double take at the people walking barefoot in their bathing suits on the streets around it–according to the hotel this part of the barrier island is the only decent spot for surfers. It’s a culture the design team of the group (which also has properties in Denver, Little Havana, and Nantucket) leaned into, pulling inspiration from surf destinations like Bali, Baja, and Hawaii.

Read more at The Daily Beast.